News flash: 2025 is literally less than a month away. If your business isn’t utilizing paid social media in addition to organic social media, then girl, you’re missing out!
Social media advertising is the Chappel Roan of your marketing strategy. Like literally, it’s serving all night dancing at the Pink Pony Club. Our girl Chappel is the headliner, the main event, the everything you need in your life, even if you didn’t know you needed her. Whether you’re a Meta girl, a TikTok influ profesh (that’s our new acronym for Influencer… hay, hay!!) or a LinkedIn suit, you can easily tap into your ideal audience and make an impression on the ones who matter most. Like, it’s serving CONVERSION hennny!
Now that that magic is out of the way… we’ve compiled a few reasons why you need to partner with us, BKN Creative, to start leveraging social platforms like the boss you are, while also bringing your brand to the elevated status it deserves.
In Da Clerb, We All Fam!
It’s easy to think an organic approach is enough when trying to reach your target audience. Unfortunately, that isn’t the case in today’s scroll-happy world! Algorithms made sure to prioritize paid over organic, for obvious reasons. They want their money honey. Unfortunately, organic social media reach and impressions are limited due to paid ads being prioritized. I know… shady. But like, we also get it.
Organic social media is a fantastic tool for retention and is essential in any strategy, but if growth and conversion are your main objectives, paid social media advertising will help you achieve the results you’re looking for!
This is where BKN Creative, your favorite Social Media Agency in New York City, enters the room. And boy do we enter a room! We’re loud, but honestly, that’s what you want in a social media team! ?
Think of it this way: organic social media reaches people currently following you – with a cute, or not so cute, little moment for organic reach to non-followers… but, it’s limited. Paid social ads, however, help to engage people who aren’t following you – aka… the new customers you want to reach. This is intentional. Social media companies want you to crave reaching new potential followers who will engage with, or purchase your product or service – hence, why they prioritize paid ads in their algorithms. But, that’s not it… that’s not the only focus here – intentionality is. What does that mean? It means, you can put all the money you want towards paid ads, but are you targeting the right people? Hmmm…
Are We Like… Best Friends Now?
Now that we’re on the topic, let’s talk about the magic of intentional targeting! At BKN Creative we don’t just toss your ad into the void and hope for the best result. Oh no, they’re laser-focused here at this agency!
Want to reach cat moms in their 30s who live in Denver and love iced coffee? Okay, but specifically from one of our favorite spots, Steam Espresso Bar… you got it queen! How about reaching Tampa tech bros looking for the latest gadgets? Easy peasy lemon squeezy. Also, we see you bro, walkin’ down the street lookin’ all good in your cute tech gear! Or maybe you’re wanting to geo-fence a specific neighborhood in Brooklyn, New York to advertise your new gallery opening. You know the answer… US! We got you.
Artificial intelligence built into social media advertising platforms get to know your audience better than their besties do by focusing on social use, interest, habits, interaction with ads, and much more. In fact, it’s so good that we can now precisely narrow your audience by accurately targeting specific individuals by providing the platform with detailed demographics, interests, job titles, universities, email, and more. By being intentional, we are able to create placements that are displayed to the ones that matter most – you know, the ones that will actually engage with your brand. Hi, hello, you’re welcome!
So, what’s the benefit? Welp, friend, you get to spend less time and money trying to reach the wrong crowd, and more time clubbing with the right one.
Creative ? Conversion
Did you know that the average consumer needs to see an ad three to five times before they actually act on it? [Insert gasp!] We won’t bore you, but there are actual studies on the amount of content humans digest on a daily basis and why the need for multiple touchpoints exists. It’s incredible and we totally geek out over it so if you want to learn more about it just ask us. We’ll lose our minds over it together! What’s important here is that the creative used within an ad matters.
Let’s face it: without fun, diverse and engaging creative, your ad is just noise in the endless scroll of other competing brands. So, do you want to be just another ad tossed in the mix? NO!
Whether your brand is sassy, heartfelt, or polished, this is the space to flex your creative muscles! From graphic design to animation and elevated photos to gorgeous video content, you can show off your brand with creativity that resonates with your audience and blows your competitors out of the water! You want to win that business, so make your brand the WINNER on social media.
Ads with killer content deliver higher results – more clicks, more conversions, and higher ROI because people can’t resist something that speaks their language and makes them feel AMAZING. And don’t we all just want to feel amazing?
Good Luck, Babe!
Social media advertising isn’t for the faint of heart. From carousel ads and reels to boosted posts, the options are endless!
Investing in social media advertising isn’t just a smart move; it’s the kind of move that makes your bottom line do a happy dance. So, while that billboard on the highway is catching a sunburn, your social media advertisements are driving traffic to your website and ringing up sales. And don’t get us wrong, we love a good OOH campaign, we just happen to see a higher rate of trackable results from social media advertising.
Every scroll, swipe, and tap is an opportunity for your business to shine bright like a diamond. So why are you still on the sidelines? Get in the game, and let us do the heavy lifting while you spend your day dancing at the Pink Pony Club with our girl, Chappel Roan!
Interested in a kiki? Contact us!
